VVS: Photos From the Billboard Shoot

“I had my own vision for what I wanted to hear in K-pop,” says Paul Thompson, an Italian American who 11 years ago moved to South Korea from California to teach English, but has since become better known as chart-topping K-pop producer MCMZ and founder of MCMZ Inc., an entertainment group based in Seoul. “I knew no other company was 100% going to let me do the vision I had. It was time for me to try to evolve K-pop.”

Enter VVS, Thompson’s newly formed group eyeing October for its official debut, and with four albums already mapped out. Embodying his love for The Neptunes, Timbaland co-producer Danja and singer-songwriter-producer Ryan Leslie, Thompson created a streamlined sound for the new act, which is named after the diamond category of the same name. “I would say we’re mashing up Ariana [Grande’s] ‘POV’ and Nicki Minaj,” says Thompson, who calls the members of VVS “the right five to push K-pop forward.”

With one Japanese and four Korean members, VVS comprises Brittney (20, the group’s leader and English speaker), Ilee (19, a rapper inspired by Blackpink’s Jennie), Rana (18, the main dancer who is musically influenced by Lauryn Hill), Jiu (15, the main vocalist who looks up to K-pop powerhouse Taeyeon) and Liwon (15, a vocalist who admires fellow teen singer Kiana).

For now, the quintet has daily rehearsals, vocal and rap lessons, and group workouts. As their debut looms closer, the members will move into a shared living space and add media training and language lessons as part of K-pop’s famous trainee system. But unlike other trainees, the members of VVS will have had what Brittney and the girls call “culture classes” to dig into the roots of R&B and hip-hop.

Read the full Billboard Korea cover story here.