Sabrina Carpenter Channels the ’90s for SKIMS’ Sultry Underwear Campaign
Written by djfrosty on April 1, 2024
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Ahead of Sabrina Carpenter making her Coachella debut this month, the “Nonsense” singer is taking the spotlight for a new SKIMS underwear campaign. After finishing another leg of Taylor Swift’s record-breaking Eras tour, the “Feather” singer is showing off the latest SKIMS pieces for their Stretch Lace and Fits Everybody collections.
You can catch a glimpse of the upcoming releases that include delicate pieces the brand is calling their most “alluring” collection yet, including halter neck styles, lace intimates with rosette accents, micro thongs and high-cut bodysuits.
The new collection will officially launch on Wednesday (April 3), but until then you can visit SKIMS.com to map out what star-approved looks you plan on adding to your cart and pairing with leggings or your chicest pleated skirts.
Carpenter was more than happy to join the growing list of musicians who’ve starred in the lifestyle brand’s campaigns including Usher, Lana Del Rey (who had a Valentine’s Day collection) and Nelly Furtado (who offered personal picks).
“I loved the femininity of the whole creative,” she said in a press statement. “I feel very excited SKIMS chose me to be the face of this campaign as I’ve always been a fan of the brand.”
As a longtime fan of the lingerie brand, she also noted which pieces were her most favorite.
“I love both collections, especially the delicacy of the Stretch Lace and the second-skin feel of Fits Everybody,” she said. “Every piece I wore was super flattering and so comfortable, which of course is always a given with SKIMS!”
The campaign video features nods to the ’90s as Carpenter poses in various pieces from the lingerie collection in a room filled with posters and stacks of CDs evoking some major nostalgia.
Check below to watch the official campaign video for Sabrina Carpenter x SKIMS.