Taylor Swift’s ‘Eras Tour’ Breaks Disney+ Record for Most-Streamed Music Film After Just 3 Days
Written by djfrosty on March 19, 2024
Taylor Swift‘s Eras Tour is still breaking records, five months after its initial release. The blockbuster concert film has already become Disney+’s most-streamed music special of all time, breaking the record just three days after premiering on the platform March 14.
According to The Hollywood Reporter, the three-hour-plus project was viewed for a collective 16.2 million hours in its opening weekend. It surpasses other music films such as Swift’s Folklore: The Long Pond Studio Sessions, Elton John: Farewell From Dodger Stadium, Black Is King: A Film by Beyoncé and The Beatles: Get Back.
The “Anti-Hero” singer’s movie first premiered in theaters in October, upon which it immediately became the highest-grossing concert film in history with more than $92.8 million after just one weekend. In December, Swift made a slightly expanded version available to rent on-demand in celebration of her 34th birthday, including previously scrapped performances of “Wildest Dreams,” “The Archer” and “Long Live.”
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The Disney+ version of the film features its own set of new content, showcasing Swift’s performances of “Cardigan” and surprise songs “Maroon,” “Death by a Thousand Cuts,” “You Are in Love” and “I Can See You” for the first time. Leading up to Eras Tour‘s streaming debut, the pop star unveiled sneak peeks at each new surprise song one day at a time on Good Morning America.
Swift’s acclaimed global trek is still going strong, more than a year after kicking off in Glendale, Ariz. in March 2023. The 14-time Grammy winner is currently taking a two-month break from the road as she gears up to release her new album The Tortured Poets Department on April 19, having just wrapped a six-night stint in Singapore. In May, she’ll pick up where she left off with a series of shows in Paris.
“Just want to say thank you from the bottom of my heart to everyone who traveled and put so much effort into being at our shows,” she wrote in a recent Instagram post. “See you in May when we get back to the Eras Tour!! In the meantime I’ve got an album to release…”