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Watch Rihanna Steal A$AP Rocky’s Lip Balm in New Film-Noir Fenty Skin Ad

Written by on February 28, 2024

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Rihanna and A$AP Rocky are one of the most glamorous couples of the 2020s, but they just proved that their love is timeless with a new Fenty Skin ad set in the 1940s.

In the black-and-white commercial, posted to Fenty’s YouTube channel Wednesday (Feb. 28), the “Umbrella” singer looks stunning in pin curls and a dark lip as she slyly steals a blazer from Rocky’s closet. Both stars are dressed in vintage outfits that look like they came straight from an old Hollywood film-noir set.

At the end of the two-minute clip, Rih and Rocky eat a picture-perfect pancake breakfast at a retro kitchen table. As he reads the newspaper, the “F–kin’ Problems” rapper realizes that the woman in front of him is the one stealing his things — but if there’s one item he won’t part with, it’s his Fenty Lux lip balm. Luckily, both he and the “Rude Boy” star have their own tubes.

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“Keep your lover close but your Lux Balm even closer,” reads the video’s description. “‘Born to Steal: Yours, Mine, Ours’ starring Rihanna and A$AP ROCKY transports us back to an era full of glitz N’ glam where lips speak louder than words.”

This isn’t the first time Rocky has joined Rih in advertising her Fenty empire: He previously plugged the company’s skincare products in his “Riot” music video, and in January, he starred in and contributed bars to a video promoting the Lux Balm.

The couple also recently celebrated Valentine’s Day together at a restaurant in Paris, where Rih and Rocky — who are parents to young sons RZA and Riot Rose — also attended fashion week last month. While in the city of love, Rocky ran into fans with questions about his partner’s long awaited next album — about which he said, “She’s working on it!”

Watch Rihanna and A$AP Rocky star in Born to Steal above.

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