NewJeans: Photos From the Billboard Women In Music Cover Shoot

As the five members of NewJeans file gracefully down the stairs at their Billboard photo shoot in Seoul, they greet me with bright smiles and genuine greetings of “Nice to meet you.” Just a few days prior, the exploding K-pop girl group won artist of the year and song of the year at both the Melon Music Awards and MAMA Awards, two of South Korea’s most prestigious music prizes — and just two of the roughly 10 awards shows they attended and performed at in the country this past December and early January. Yet despite the hectic schedule of winter awards season there, they exude warmth and enthusiasm.

That infectious energy has endeared the women of NewJeans — Minji, Hanni, Danielle, Haerin and Hyein, who range in age from 16 to 19 — to fans both in South Korea and worldwide. Since debuting in July 2022, NewJeans has swiftly ascended to the top of the K-pop pantheon. Six of its eight released singles have reached No. 1 or No. 2 on South Korea’s dominant streaming measure, the Circle Digital Chart. The act has made inroads on several Billboard charts as well, including three top 10 hits on the Global 200 and four on the Global Excl. U.S. chart, five entries on the Billboard Hot 100 and six top 10s on World Digital Song Sales (the highest-reaching was “Super Shy,” peaking at No. 2 last July). The group’s songs have gained 931.6 million official U.S. on-demand streams, according to Luminate.

Read the full Billboard cover story here.