Lil Nas X Coach Campaign
Coach
Lil Nas X Teams With Coach for Y2K-Inspired Capsule Collection: How to Shop the Limited Drop
Written by djfrosty on December 19, 2023
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Lil Nas X and Coach teamed up for a Y2K-inspired capsule collection of pieces that the 24-year-old rapper handpicked and customized.
Announced Tuesday (Dec. 19), “The Lil Nas X Drop” will be available later this month and includes pieces from the Coach Winter 2023 collection, such as brightly colored shearling coats, bags, shoes and other designs, featuring graphics inspired by Lil Nas X’s tour merchandise and personal symbols like his pet cat and zodiac sign (Aries).
In addition to curating the collection, Lil Nas X stars in the photo and video campaign highlighting the bold color palette and Y2K style inspiration. The Atlanta native worked with Coach creative director Stuart Vevers on the collection.
“Our Winter collection is inspired by my belief that fashion is about exploring and celebrating all of who you are,” Vevers said in statement. “To create the collection, we twisted the Coach archives and were also inspired by Lil Nas X’s connection to music and nightlife. We evolved heritage styles introduced on the runway last season by amplifying color, texture and graphics to create pieces that celebrate our love for individuality and authentic self-expression that we share.”
Lil Nas X became a Coach ambassador last year and wore custom Coach designs during his Montero tour. The limited drop will be available on Tuesday, Dec. 26 at Coach.com and select stores.
In the meantime, Coach is offering shoppers one last chance to get items shipped in time for Christmas. The deadline for overnight shipping ends on Wednesday, Dec. 20.
Coach also offers in-store pickup and there’s still time to save up to 50% off fan favorites such as the Soft Tabby Shoulder Bag and the Ruby Satchel.
Click here to shop deals at Coach and here to shop at the Coach Outlet.