Marshmello’s First Latin Album ‘Sugar Papi’ Scores Sweet Start on Latin, Dance/Electronic Charts
Written by djfrosty on November 14, 2023
Marshmello scores his fourth No. 1 on Billboard’s Top Dance/Electronic Albums chart as his new album, Sugar Papi, debuts atop the Nov. 18-dated ranking. The set, released Nov. 3 via Joytime Collective/Sony Music Latin, is his first Latin project, and concurrently earns the DJ/producer a first entry on any Latin albums chart, with a No. 9 launch on Top Latin Albums and a No. 5 bow on Latin Rhythm Albums. It also debuts at No. 97 on the all-genre Billboard 200.
The 11-track set features such Latin stars as Anuel AA, Farruko, Fuerza Regida, Nicky Jam and Manuel Turizo. Ten of the 11 tunes are collaborations with artists who record in Spanish, while one track is a team-up with Brazilian artist Luisa Sonza, who records in Portuguese.
Sugar Papi debuts on all four lists with 11,000 equivalent units earned in the U.S. during the Nov. 3-9 tracking week, according to Luminate.
Most of Sugar Papi’s opening unit sum is driven by streaming activity, which equals to 15.4 million official streams of the set’s songs, while the remainder balance stems from album sales and track-equivalent album units. One unit equals to one album sale, 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams for a song on the album.
Marshmello previously hit No. 1 on Top Dance/Electronic Albums with Joytime III (one week, 2019), Marshmello: Fortnite Extended Set (20 weeks, 2019; currently tied with Drake’s Honestly, Nevermind for the most weeks at No. 1 among solo male artists), and Joytime II (one week, 2018).
With a fourth No. 1, Marshmello ties Aphex Twin for the second-most leaders among male solo artists, behind Louie DeVito’s seven champs.
The set was preceded by two songs: “El Merengue,” with Manuel Turizo, which spent 13 weeks atop the Tropical Airplay chart – the second-longest-leading No. 1 on Tropical Airplay in 2023 (Chayanne’s “Bailando Bachata” remains at the lead in its 14th week), while “Esta Vida,” with Farruko, reached a No. 2 high on Latin Pop Airplay. The tracks peaked at Nos. 24 and 42, respectively, on the multi-metric Hot Latin Songs chart, while topping out at Nos. 5 and 10 on the Hot Dance/Electronic Songs chart.
Further, one other song makes its debut on the multi-metric Hot Latin Songs chart: “Harley Quinn,” with Fuerza Regida, surges 13-2 as the Greatest Gainer/Sales & Streaming song of the week. The track logged 10.2 million streams in the U.S. during the same period, enough to also place it in the runner-up slot on Latin Streaming Songs.