Little Mix’s Bewitching ‘Black Magic’ Music Video Reaches 1 Billion YouTube Views

Little Mix gave fans a sip of their secret potion with their spellbinding 2015 music video for “Black Magic,” and the magic still exists in 2023 — as the clip has officially hit one billion views on YouTube.

In the video, the group — consisting of Perrie Edwards, Leigh-Anne Pinnock, Jade Thirlwall and Jesy Nelson — are school outcasts who dream of attracting a romantic partner. Late at night, the girls perform a love spell that makes them irresistible to the men on campus. “Take a sip of my secret potion / I’ll make you fall in love / For a spell that can’t be broken / One drop should be enough,” they harmonize in the chorus.

Little Mix, who came together in 2011 as part of The X Factor, released “Black Magic” in 2015 as the lead single off their third album, Get Weird. The song topped the U.K. Singles Chart for three weeks in August of that year.

The now-trio — Nelson left the band in 2020 — announced their hiatus in 2021. “We wanted to let you all know that after the Confetti tour in April/May next year we are going to be taking a break from Little Mix. It’s been 10 amazing years, a wonderful non-stop adventure, and we feel the time is right to take a break so we can recharge and work on some other projects,” they wrote at the time. However, they assured that they are not splitting up — “Little Mix are here to stay” — and that they have plans for the future. “We’ve made so many incredible memories with you all, and we can’t wait to make so many more.”

Watch the “Black Magic” music video below.