Taylor Swift Sports Streaming & Sales Gains, Chart Returns After ‘Eras Tour’ Film Debut
Written by djfrosty on October 26, 2023
Following the release of her Taylor Swift: The Eras Tour concert film, streams and sales of Taylor Swift’s music rose in the Oct. 13-19 tracking week, spurring gains and re-entries for her catalog on the Billboard charts dated Oct. 28.
In all, Swift’s catalog of songs earned 369.3 million official on-demand U.S. streams Oct. 13-19, according to Luminate. That’s a 22% leap from 302.3 million Oct. 6-12.
Additionally, digital song sales of her music jumped 275% from 25,000 downloads to 94,000, while album sales leaped 7% from 51,000 to 55,000.
Leading the way, Lover‘s “Cruel Summer,” which concurrently crowned the multimetric Billboard Hot 100, as previously reported, received 18.6 million streams, up 35%. That said, the song was assisted by a push to reach No. 1 on the Hot 100 for the first time, with streams and sales boosted by a pair of newly released versions of the track on Oct. 19 — a live edition from the Eras Tour and a remix from LP Giobbi.
The next largest is “Anti-Hero,” from 2022’s Midnights, which jumped 12% to 9.6 million streams. “Blank Space,” from 2014’s 1989, places third at 7.8 million streams, up 18%.
The cross-catalog gains thanks to the film spur appearances from Swift material on a variety of genre-specific Billboard charts. Gains for the Folklore and Evermore tracks “Cardigan,” “August,” “Willow” and “Champagne Problems” even drive all four songs onto the Hot Rock & Alternative Songs tally, where older songs are able to re-enter if in the top 25 of chart points and with a meaningful reason for their re-entry. “Cardigan” paces the group at No. 12 thanks to 5.7 million streams, a gain of 17%.
All four songs also appear on Alternative Streaming Songs, led by “Cardigan,” which lifts 11-8.
Additionally, “All Too Well (Taylor’s Version),” taken from 2021’s Red (Taylor’s Version), returns to Hot Country Songs at No. 19 via 5.8 million streams, a 27% boost. It’s also found at No. 20 on Country Streaming Songs.
A pair of Swift albums appear in the top 10 of the Billboard 200: Lover, at No. 8 (52,000 equivalent album units, up 36%) and Midnights (No. 9, 51,000 units, up 20%). Three more in Folklore (No. 14, 38,000 units, up 20%), Speak Now (Taylor’s Version) (No. 18, 32,000 units, up 13%) and 1989 (No. 19, 32,000 units, up 17%) also make the top 20, with Reputation just outside the top 20 (No. 21, 31,000 units, up 29%).
Taylor Swift: The Eras Tour, which chronicles her popular (and ongoing) concert tour of the same name, was released in theaters on Oct. 13. After starting March 17 in Glendale, Ariz., the tour is currently scheduled to continue through Nov. 23 in Toronto, with much of its 2024 trek taking place outside of the United States.