Record Label Market Share Q3 2023: Republic Stays Dominant While Interscope & Atlantic Surge
Written by djfrosty on October 5, 2023
This year has been defined by consistency at the top of the charts, and one record label has led in current market share in each of the first three quarters: Republic Records, which has 12.28% of the market through Sept. 28, according to Luminate. That’s a negligible drop from last quarter’s 12.46% and more than four percentage points higher than the 8.77% share the label had for the same period last year.
Republic’s market share — much like the year overall — has been headlined by the massive Morgan Wallen album One Thing at a Time, which has racked up more than 4.5 million equivalent album units since its March debut, and Taylor Swift’s prolific release schedule, which not only includes her latest collection of new tracks, Midnights, but also the release of Speak Now (Taylor’s Version). Both are among the top 10 albums of the year so far. (Republic’s share also includes Island, Big Loud, Mercury, Cash Money and indie distributor Imperial.)
Wallen’s dominance is such that his label, Big Loud, would rank eighth among all labels on its own, with a 2.69% current market share if it were broken out from Republic, with both One Thing at a Time and his last release, Dangerous: The Double Album, both counting toward current share. (Current is defined as albums released within the past 18 months or that have remained in the top half of the Billboard 200.)
Coming in at a comfortable second place, with big third-quarter releases from Olivia Rodrigo and NewJeans, was Interscope Geffen A&M, which hit a high mark for the year so far with an 8.55% current share, a half-point increase over its midyear mark. That’s down from the 9.23% current share IGA posted at the third-quarter mark of 2022, but is a strong showing in a year in which Republic has vacuumed up so much market share. (IGA’s share also includes Verve Label Group.)
In third place, Atlantic — which encompasses 300 Elektra Entertainment — has also moved to a high mark for the year, with a 7.39% share, up from 7.34% at midyear. The music group’s performance was boosted by releases by Gunna, Lil Uzi Vert and, most significantly, the Barbie soundtrack, which is among the top five albums of the third quarter with over 650,000 equivalent album units.
However, factoring in back catalog to look at overall market share shakes up the top two. Interscope takes the top spot with 9.57%, besting Republic’s 9.49% by a shade over 500,000 units through the first three quarters, with Atlantic in third at 8.31%. That’s due to the deeper catalog of IGA and Atlantic: They are Nos. 1 and 2 in catalog-only share, with 9.91% and 8.62%, respectively. Republic finished third at 8.54%. Coming into the final quarter of the year, that’s a race to watch.
Capitol, which includes Motown/Quality Control, Blue Note, Astralwerks, Capitol Christian and indie distributor Virgin Music, remained steady in fourth place at 6.01% (from 6.0% at midyear) through three quarters. (Although HYBE acquired Quality Control earlier this year, Universal Music Group [UMG] continued to distribute the label.)
In fifth, Warner Records has made large gains throughout the year, largely due to the successes within Warner Nashville. (Its market share also includes catalog label Rhino, as well as Warner Music Latina.) Zach Bryan’s self-titled album has been a standout success in the quarter, while Bailey Zimmerman’s Religiously. The Album continues to perform well. Notably, both Capitol and Warner made big leaps in current market share year over year: Capitol jumped from sixth place to fourth, growing from 4.50% in 2022 to 6.01% in 2023; Warner grew from 4.77% in 2022 to 5.89% in 2023.
Slipping down the rankings year over year was Columbia, which dropped in current share from fourth through three quarters in 2022 (6.93%) to sixth in 2023 (4.93%). Columbia scored big this year with Miley Cyrus’ Endless Summer Vacation, though 2022’s slate with releases from Harry Styles, Beyoncé and Adele represents a tough act to follow. RCA, in seventh, remains on a hot streak led by the huge success of SZA’s SOS — still the No. 2 album of the year — with the label coming in at a 4.64% share, up from 4.47% this time last year.
Epic has roared back after a relatively quiet 2023 on the strength of Travis Scott’s mammoth Utopia, which boosted the label from 1.82% in current share at midyear to 2.39% at the three-quarters mark — its highest quarterly showing for the year. Sony Nashville (eighth, 2.50%) and Sony Latin (10th, 1.96%) round out the top 10, with each growing more than half a percentage point year over year.
Among the label groups, both UMG (up from 32.54% to 34.61%) and Sony Music Entertainment (up from 27.09% to 27.50%) made big year-over-year strides, while Warner Music Group (down from 18.64% to 17.46%) and, collectively, independent labels (down from 21.73% to 20.43%) lost share compared with the same period in 2022.