Cheetos To Leave Its Mark on Billboard Latin Music Week 2023: Get The Details

Cheetos will leave its mark on Billboard Latin Music Week 2023 with plenty of star power and Cheetle dust. 

With less than a week until the festivities begin in Miami, Billboard and the iconic snack brand are preparing a string of programming as part of the all-Latin celebration and Deja tu Huella campaign. To kick things off, Latin Music Week attendees will be treated to the Deja tu Huella panel at the Faena Forum in South Beach. The discussion will take place on Wednesday, October 4, and see global hitmaker Myke Towers, Project Runway champ Shantall Lacayo and artist Rob the Original speak to the importance of giving back through their respective industries. It’s a theme that pairs with the mission behind Cheetos’ Deja tu Huella program, which has a history of spotlighting Hispanic community transformers who have gone above and beyond to leave their mark on their local communities.

On Friday, the festivities will extend to the Wynwood Marketplace for a one-of-a-kind daytime block party. The three-hour event will see Cheetos-inspired activations, art, food trucks, Cheetos samples and a headlining performance from Towers, as well as an opening performance from Polima Westcoast. Meanwhile, DJ Mr. Pauer will be on-site to keep the energy at an all-time high. The event is open to the public and free to all Billboard Latin Music Week pass holders. This event has a limited capacity and attendees will be admitted on a first come, first served basis.

Cheetos Deja tu Huella Community College Tour highlights scholarships that are available from the PepsiCo Foundation at 12 different communities. For its kickoff stop at Los Angeles Trade Technical-College, the crowd was surprised with an appearance from none other than fingertips spokesperson Becky G.

For more information on Cheetos’ Deja tu Huella campaign, head over to the campaign’s official website, and get ready for the brand to take over Miami as part of Billboard Latin Music Week. Click here for more details on the week-long festivities.