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Doja Cat’s Skechers Collaboration Is an Ode to 2000s Nostalgia: ‘I Feel Like I’m a Part of History’

Written by on September 28, 2023

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Doja Cat is flipping the script on one of Skechers‘ classic designs for her premiere capsule collection with the shoe giant dropping on Thursday (Sept. 28). The sneakers offer a modern-but-rugged spin on the heritage trainer while paying homage to 2000s nostalgia.

Doja Cat

Doja Cat’s Skechers Commercial Will Make You Do a Double Take: Watch

“It feels really cool to be able to create my own shoe with Skechers,” Doja said in a statement. “To design something inspired by the iconic sneaker my peers wore back in the day – Britney Spears and Christina Aguilera – I feel like I am a part of history.”

Doja Cat x Sketchers

Doja Cat x Sketchers

Sketchers

As the brand’s first Artist-in-Residence, Doja worked closely with the Skechers design team to create the sneakers, which retail for $125 and are available in a variety of vibrant and neutral colorways.

Doja Cat x Sketchers

Doja Cat x Sketchers

Sketchers

The “Paint the Town Red” rhymer “Doja-fyed” the sneakers by utilizing mixed materials such as premium leathers with hints of patent leather and mesh adding an eccentric touch that stays true to her style. The sneakers, which are available in black, white, off white, olive green and lavender, are outfitted with the signature Skechers x Doja Cat logo and feature Skechers’  Air-Cooled Memory Foam insole.

In addition to designing the collection, Doja put her creative stamp on the Skechers campaign. “For this campaign, I worked with Skechers to create visuals that were simplistic, art-forward, edgy…and all the while we explored different elements like fire, burnt textures, and the aftermath of the flames,” she explained.

Doja was first inspired to collaborate with Skechers when she sported a pair of the original D’Lites sneakers during her headlining set at Coachella in 2022.

The Skechers x Doja Cat collab is available at Skechers.com.

 Shop the collection below.

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Skechers

Doja Cat: Doja’Lite Shine (Off White)

$125

With its premium patent leather and sleek mesh upper and unique metallic marble lug bottom, the Doja’Lite Lace Up Sneaker was designed to shine! The sneaker is available in off white or black.

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Skechers

Doja Cat: Doja’ Lite Pop (Lavender)

$125

Put your best foot forward in this show-stopping colorway. The lavender-hued Doja’Lite features snake embossed premium patent leather, a sleek mesh upper with a chunky outsole.

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Skechers

Doja Cat: Doja’Lite Premium (Olive)

$125

Available in olive or white, this  pair features premium leather with genuine suede, offset by a sleek mesh upper and metallic marble or translucent paralyzed lug bottom.

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