Disturbed Scores Career-High Amphitheater Attendance
Written by djfrosty on September 28, 2023
This summer, Disturbed launched a North American amphitheater tour in support of Divisive, the band’s eighth studio album over a three-decade career. For a group that deep into their journey as live performers, another summer tour can feel like a bit of plug-and-play. But this time around, the band’s Boxscore results were bigger than ever before. According to figures reported to Billboard Boxscore, the Take Back Your Life Tour earned $17.4 million and sold 336,000 tickets.
That makes 2023 the biggest year of the band’s touring career, surpassing the $14.6 million earned in 2019.
On a per-show basis, Disturbed averaged $601,000 per night, beating previous career-bests of $473,000 in 2011 and $405,000 in 2019. But as proven by an endless list of post-pandemic examples, inflation and platinum ticketing and dynamic pricing and primary-market re-sale make bulking up tour grosses more possible, if not easier, than ever. But in Disturbed’s case, this peak revenue cannot be explained by exploiting 2023’s chaotic ticketing market.
The average ticket price for the Take Back Your Life Tour was $51.07. That’s actually down by 11% from 2019’s $58.66, and only 7% above the average from 2016 ($48.72). That means that the band’s soaring earnings can be explained by increased attendance.
The Take Back Your Life Tour averaged 11,573 tickets per show, up from 6,901 in 2019 and 4,404 in 2016. Over the last two album cycles, Disturbed has multiplied its ticket-buying fanbase by more than two and a half. Sorted by attendance, the band’s 10 biggest concerts ever all happened this summer, led by the Sept. 2 show at Ruoff Home Mortgage Music Center in Noblesville, Ind., marking its first headline show with more than 20,000 fans.
This year’s tour was in key Live Nation amphitheaters, after mostly playing in scaled down arenas. Located just outside of primary touring markets, these outdoor venues have the space to accommodate thousands of fans, often more than the indoor arenas situated in the center of major cities.
Not only did Disturbed have the literal space to sell more tickets, taking advantage of the venues’ large lawns (all dates had a baseline price of $29.50), but the infrastructure around amphitheaters also allows for modest pricing, even up to the first row. Parking, merchandise and concessions are major parts of the experience, especially with bulked-up lineups on long summer days. Breaking Benjamin and Jinjer supported Disturbed on the road this summer.
The decision to level up to amphitheaters did a lot of the heavy lifting for Disturbed’s new career peak, but the release of last year’s Divisive certainly helped as well. Before the tour began, the album had already made “Hey You” the band’s 11th No. 1 on Billboard’s Mainstream Rock Airplay chart, with “Bad Man” reaching No. 2 in March. Throughout the tour, “Unstoppable” climbed the ranks, ultimately becoming the band’s 12th chart-topper in mid-August. “Don’t Tell Me” featuring Ann Wilson is next, set for release in November.
Dating back to the band’s first show in the reported archives, when Disturbed earned $10,000 and sold 682 tickets at Saratoga Winners in upstate New York on Sept. 26, 2000, the metal superstars have grossed $71.2 million and sold 1.8 million tickets across 365 shows.