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Billboard Launches Playback Music Arcade Game

Written by on September 28, 2023

If you’re into trivia, listen up. Billboard announced on Thursday (Sept. 28) a brand new music trivia game called Playback.

Playback will connect music, charts, artists and fans in an interactive way, as users can showcase their knowledge on music milestones and their favorite artists’ achievements on the Billboard charts. Through their success in the game, users can earn Keys — Billboard loyalty points — in order to redeem them for daily rewards, which include exclusive prizes, gift cards and VIP events. Users can also earn Keys by engaging across brand platforms including Billboard.com, social media accounts and live events.

“We’re incredibly excited to launch Playback,” said Dana Droppo, Chief Brand Officer of Billboard, in a press statement. “This game is a celebration of music, a tribute to our audience, and an opportunity for fans to showcase their musical prowess. We can’t wait to see who will rise to the top of the leaderboard!” 

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“We’re thrilled to partner with Billboard, charting a fresh course in fan loyalty to enhance connections with both each other and their favorite music,” added Harrison Wang, CEO of Unblocked. “Our goal is to deliver an unmatched experience for the music community, providing digital ownership and unique rewards.” 

To experience Playback, head over to billboardplayback.com.

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