Joony & His 211 Label Partner With Red Bull Records & Blxst’s Evgle
Written by djfrosty on September 22, 2023
Maryland rapper Joony and his 211 label have entered into a partnership with Red Bull Records and Blxst‘s Evgle imprint, Billboard can exclusively announce today (Sept. 22).
The 22-year-old artist (real name Jonathan Negero) initially started 211 as a collective in 2014 with his best friend Max Free, but he transformed it into a label in 2022 with his managers Jason Zeigler and Darren Xu. The other core members are fellow artist Swegah and photographer Gio Vaun. Joony has released two projects under 211, his 2022 album Pretty in Black and his 2023 album SHITUMISS.
“My team and I spent a lot of time trying to figure out who was the right fit for us, not only for me as an artist, but as a company as well. We ended up loving the synergy between us and the Evgle/Red Bull Records teams, and I’ve always been a fan of Blxst, so it’s huge getting to work with him,” Joony says in an exclusive statement to Billboard. “We arranged a one-of-a-kind deal that empowers the artist with terms that have substantial gain for everyone involved, and we’re excited to launch the partnership today.”
Joony made his Billboard Hot 100 debut last July due to his appearance on Brent Faiyaz‘s “FYTB” off his critically acclaimed sophomore album, Wasteland. The two previously collaborated on “Paper Soldier” from Faiyaz’s surprise three-pack Do Not Listen from 2021.
Prior to the Evgle partnership announcement, Jordan Ward and Joony’s “IDC” track was included on the NBA 2K23 season 7 soundtrack, which Blxst curated.
“At Evgle, we think Joony is a generational artist and songwriter, and he and 211 are building something we truly admire in terms of creativity and business,” says Karl Fowlkes, COO/co-founder of Evgle. “With additional resources of Evgle and Red Bull Records at their disposal, the sky is the limit. We look forward to helping Joony and 211 reach their heights.”
Joony also announced his upcoming EP MEMENTO today, which will be released this fall as his first project under Evgle/Red Bull Records. The 10-track project includes collaborations with Tony Shhnow, TTM Dawg, Lancey Foux and Lil Candy Paint. Ahead of MEMENTO, he dropped the first single, “Need It,” with an accompanying music video directed by Zaiem.
“This partnership will bring a better look into who I am as an artist and what I want to portray with my art. There are more resources for me to get as creative as possible and give my supporters more to grab onto — bigger and better art, visuals, and most importantly, music,” Joony says. “I’m excited for fans to finally get this new music and see all of the creative endeavors I’ve been working on over the past year and a half. My new EP MEMENTO is definitely one for the books, and I’m happy as hell that y’all get to hear the project soon and take it in with the visuals we worked so hard on, starting with ‘Need It.’”
Adds Kenny “Tick” Salcido, senior vp & head of A&R at Red Bull Records: “Evgle continues to identify culture-moving artists with the newest addition to our partnership in the signing of Joony. Joony has unlimited potential as he brings a different sound with his melodic delivery and unique sonic choices. He represents a career artist at its core and we’re thrilled to welcome him.”
Joony will also accompany Lil Tjay on nine dates of his Beat the Odds Tour’s European leg, which kicks off Nov. 2 at London’s OVO Arena Wembley and wraps on Nov. 11 at Vienna’s Gasometer.