Marc Anthony’s Magnus Talent Agency Acquires Industria Works Booking and Management Division
Written by djfrosty on September 18, 2023
Magnus Talent Agency, the agency division of Marc Anthony and Michel Vega’s company Magnus, has acquired the booking and management division of Tomas Cookman’s Industria Works.
Moving forward, Spain-based Industria Works’ staff and global roster will join MTA’s Miami-based team at Magnus, with five new staff members joining MTA, and for a total of 25 artists on its roster.
MTA’s original roster includes Marc Anthony, Fonseca, Gente de Zona, Il Volo, Micro TDH, Mau y Ricky and Bacilos, among others. Now, it will incorporate artists such as Trueno, Love of Lesbian, Paula Cendejas, Villano Antillano, YSY A, Maikel Delacalle, Nicola Cruz and YADAM, which Industria Works currently books for shows and tours in Europe and Latin America.
Industria Works founder Tomas Cookman, who also owns Nacional Records and founded the Latin Alternative Music Conference, will continue to play a leadership role within the new partnership.
“I’ve known and admired Tomas for over twenty years and we share the same passion for excellence in talent representation,” said Michel Vega, CEO of Magnus, and who originally founded the company with Marc Anthony. “This new partnership is an important step in our international expansion and will provide a crucial local presence and expertise in the European market and beyond, all in the name of continuing to provide top of class service to the careers of iconic and soon-to-be iconic artists.”
Cookman says he opted not to have a title in the new venture, “but I am involved in building this with Michel on a day-to-day basis (along with my other ventures) as always. I have always considered Michel Vega a friend – and am now proud to call him a partner. We are excited for the opportunity to join forces with a solid team to maximize opportunities and bring a truly global booking and management experience to our combined artist roster. I am a believer in the power of teamwork and Michel and Marc have created a solid foundation to continue building upon.”
Industria Works’ current head of Spain, Agustin Lopez, will lead the Madrid-based office and overall Spain team. Other Spain-based team members, Ulia Moreno, Patricia Zavala and Alicia Toboso, have also joined MTA and will continue to work out of Madrid and Barcelona.
The acquisition will give MTA added presence in Europe and it will also diversify its roster. At the same time, Industria Works will benefit from MTA’s infrastructure and its presence in Miami, the epicenter of Latin music.
“Tomas is coming on board to help us grow the agency in the future by leveraging his extensive network of contacts, vast experience in artist representation, independent thinking and entrepreneurial spirit,” added Vega.
Cookman will continue to oversee both Nacional Records and the LAMC, which are not part of the deal.