The New Normal: Why Diverse Writing Rooms Must Become An Industry Standard (Guest Column)
Written by djfrosty on September 15, 2023
I’m a California-raised Filipino American who spent my formative years (in the mid-aughts) worshiping bands like Death Cab for Cutie and much of the Myspace-era Warped Tour scene. So when I was 16, I decided to pursue my dream of starting my own band. But as I took a closer look at the artists I loved, the realization hit: Apart from Joey Santiago of the Pixies (who is Filipino), there was no one who looked like me.
Even as I transitioned into the business side of the music industry — working at large management companies, agencies and in touring — the lack of diversity was hard to ignore. And while the industry has changed a lot since I was a teenager, it still has so much room to grow.
As an active songwriter and senior director of A&R at Angry Mob Music Publishing, I’m a big advocate for songwriting camps and the significant opportunity they offer to everyone involved. I recently joined an organization called Mono Stereo Groove, which focuses on the representation of AAPI songwriters in the industry, and, inspired by all of the amazing work being done by those involved in the organization, I wanted to spearhead my own initiative. So at Angry Mob, I decided to introduce a diversity initiative into all creative areas, including by focusing on one of the most important elements in all of songwriting: the community.
This is why I recently launched the New Normal Writing Camp — an all-inclusive, diversity-forward camp that says it all in the name. I wanted to show that diversity should be represented not only on the artist level but also within the writing rooms, which have been very slow to catch up in terms of diversity. Our first annual New Normal Writing Camp, held in June 2023, featured 70% female artists/writers and 50% women producers representing more than 12 cultural backgrounds and featured artists including UMI, Deb Never, Yuna and Paravi. The hope is that camps like this will continue to push the industry to embrace all of the beautifully diverse writers and producers who deserve to be in high-level writing rooms.
The music industry can be difficult to work in, and these songwriting camps give the participants a chance to be themselves, get out of their comfort zones and make music in an intimate, safe space. Through these camps, I have the opportunity to create a diverse environment where songwriters and other professionals can network with those who do and don’t look like them, be exposed to a variety of genres and work with people with whom they otherwise may not have had the opportunity.
The best parts of these week-long writing events are the beautiful songs that are created and the lasting friendships that come out of them. It’s truly special to see people connect through their life stories, cultures and interests, creating music that reflects those. Unless you’re a person of color, it might be hard to grasp how crucial it is to see others who look like you pursuing their dreams and being given a fair shot in a white male-dominated industry. That’s why camps like these — also including Spotify’s GLOW camp for LGBTQ+ writers, Spotify’s Frequency camp for black writers and ASCAP’s She Is the Music camp for women songwriters — are so important.
When chatting about my intention to create writing environments that reflect the world we live in, the response from some industry professionals is usually one of surprise. While that response isn’t necessarily bad, it proves this inclusive approach is far from the norm. But it shouldn’t be. What the industry is blinded to is the potential to miss out on this generation’s next big artist/songwriter/producer — all because its leaders aren’t investing in underrepresented songwriters. All companies need to prioritize this issue, and I feel incredibly lucky to have the Angry Mob team behind me, championing my passion and continuously working alongside me to ensure we’re building a diverse roster of clients and organizing diverse writing camps.
It’s obvious that the music industry has a lot of growing to do, and I could have given up on it a long time ago due to my own experiences with close-minded gatekeepers — but I know that my work, however small, can really move the needle in the right direction. I am extremely proud to be a Filipino American, and it’s important to me to create spaces in the industry where the AAPI community and other underrepresented POC can grow and pursue opportunities that are often not given to them, helping ease the need to work twice as hard to even be considered.
My hope for the future of our industry is equity. I am honored to write about this topic and even share my experience, but I would also like for opportunities in the music industry for underrepresented groups to look the same as everyone else’s. Harkening back to the name of the songwriting camp I launched at Angry Mob, I’m optimistic that we can make diversity in songwriting camps the new normal and not something we need to push for any longer. When combined together, the small steps we take within the industry to provide opportunities to underrepresented groups will impact the future of music in immense ways.
Ralph Torrefranca is the senior director of A&R at Angry Mob Music. He is also a songwriter and the singer/guitarist in the post-punk band Cuffed Up.