Shop for a Good Cause: Lady Gaga Teams with Cotton On to Raise Mental Health Awareness

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Lady Gaga is teaming with Cotton On to help raise mental health awareness with a special collaboration launched on Sept. 1.

The Australian clothing brand partnered with the “Poker Face” singer on a limited collection of denim jackets, tote bags, T-shirts and hats. All proceeds from the collection will support Gaga’s Born This Way Foundation to provide grants to local, youth-focused mental health organizations.

The collection is priced from $5-$35 for tote bags, hats and shirts, and $50-$150 for some of the clothing bundles, which includes the Born This Way Foundation Denim Jacket ($130).

The vintage wash jacket features the phrase, “We can build a kinder, braver world together” embroidered on the back (it’s available in sizes 2XS-2XL).  

Gaga shared photos from the Cotton On campaign on Instagram earlier this week. In the photos, Gaga rocks a studded version of the denim jacket, along with a T-shirt and baseball cap from the collection. “Kinder, braver together,” she captioned the post.

The Born This Way foundation, co-founded by Gaga and her mother, Cynthia Bissett Germanotta, aims to “build a kinder and braver world” through “high-impact programming, cross-sectoral partnerships,” according to its website.  

It’s been a busy week for Gaga. Besides the charitable collaboration, the Grammy winner’s Haus Labs makeup line launched its highly anticipated Tri-Clone Skin Tech Hydrating De-Puffing Concealer on Thursday. The concealer is available in 31 shades and retails for $32.

“I always wear the concealer and the foundation from Haus Labs,” she revealed Thursday via Instagram Live. Gaga went live from backstage at her Jazz & Piano show in Las Vegas to give fans a behind-the-scenes look at how she gets glammed up before hitting the stage.

Gaga’s Cotton On collection will be available until Oct. 10.

Shop the items from collection below.

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