Rodriguez, Subject of Oscar-Winning Doc ‘Searching For Sugar Man,’ Dies at 81

Enigmatic singer-songwriter Sixto Diaz Rodriguez — commonly referred to as just Rodriguez — has died at 81. The Detroit musician whose slow boil rise to international acclaim was chronicled in the Oscar-winning 2012 documentary Searching for Sugar Man, died on Tuesday night (Aug. 8) according to a statement on his official website.

“It is with great sadness that we at Sugarman.org announce that Sixto Diaz Rodriguez has passed away earlier today,” read the note. “We extend our most heartfelt condolences to his daughters – Sandra, Eva and Regan – and to all his family.” According to the Detroit News, Rodriguez had been in declining health but at press time a cause of death had not been revealed.

The Dylan-esque folk singer recorded two albums in the early 1970s that were released to little notice, Cold Fact (1970) and Coming From Reality (1971), leading the aspiring troubadour to give up on his musical dream, start a family and pursue a philosophy degree as he unsuccessfully ran for a series of local poltical offices.

The News said after failed bids at mayor and state senate, Rodriguez could often be seen walking in Detroit’s Cass Corridor neighborhood with a guitar slung over his shoulder, with most onlookers unaware of his former musical aspirations. That changed in 1979 when he was invited to perform in Australia to celebrate the re-release of his albums; he toured there again in 1981. At the time, it was rumored that he had taken his life by shooting himself on stage (another false story claimed he’d died of a drug overdose) after releasing Coming From Reality on Detroit’s Sussex record label, a false report his absence only served to feed amid a bubbling popularity Down Under.

A decade later, he discovered that his music was even more influential in South Africa, where, unbeknownst to him, his psychedelic-tinged, wistful folk ruminations had become wildly popular among South African youth, who embraced them as anthems against the repressive, racist apartheid government. Though long retired from touring, Rodriguez booked some arena gigs in the nation in 1998 to rabid response and later saw his music re-discovered by artists such as DJ/producer David Holmes, who used Cold Shot‘s opening track, “Sugar Man” for his 2002 Come Get It, I Got It compilation alongside songs by Muddy Waters, The Staples Singers, Cyril Neville and Betty Adams. Nas sampled Rodriguez singing the chorus from “Sugar Man” on his 2001 Stillmatic song “You’re Da Man.”

The uptick in interest led to the re-issues of the albums and a world tour, a renaissance that was capped by the best documentary feature Oscar-winning 2012 film Searching for Sugar Man, which chronicled two fans’ journey to find out what happened to their favorite singer. In fact, it was those two Cape Town diehards, rock journalist Craig Bartholomew and Stephen “Sugar” Segerman, who would become the focus of the film thanks to their dogged search to find out what happened to their favorite musician.

“Like a lot of people here, I discovered Rodriguez while I was in the army, which every 18-year-old used to have to do,” Segerman told the Detroit paper in 2008. “He was on everyone’s cassette tapes. It’s great pop music. But you start to realize this is raw, brutally honest ― and that’s the chord it struck. I was in the army, but I didn’t want to be a soldier. I didn’t support apartheid. Raw, brutal honest had lots of appeal… I told him, ‘In South Africa, you’re bigger than Elvis.’”

Dave Matthews, who was born in Johannesburg, South Africa, met Rodriguez before playing Pine Knob in Clarkston, MI in 2022 and later praised him from the stage, telling the crowd that the singer was “one of my heroes growing up” in South Africa.

Rodriguez was born on July 10, 1942 in Detroit as the sixth child of Mexican immigrants. He began his career in 1967 with his debut single, “I’ll Slip Away,” followed by his signing to Sussex — a division of Buddah Records (Isley Brothers, Melanie, The Five Stairsteps) — which released his two albums.

His music earned comparisons to Dylan and Cat Stevens, who gentle 1970s folk anthems of love and understanding were tame compared to Rodriguez’s often more politically leaning lyrics. “Talking about the rich folks/ Rich folks have the same jokes/ And they park in basic places/ The priest is preaching/ From a shallow grave/ He counts his money/ Then he paints you saved,” he sang on the acid-tongue acoustic anthem “Rich Folks Hoax” from Cold Fact.

Both of his studio albums were re-issued by Light int he Attic in 2009 and the upswell in interest thanks to the film led him to perform with a full orchestra on The Late Show With David Letterman in 2012, as well as at the Coachella, Montreaux Jazz and Glastonbury festivals in 2013.

Listen to “Rich Folks Hoax” and watch Rodriguez on Letterman below.

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