NewJeans Hits New High on Billboard Global Charts With ‘Super Shy’
Written by djfrosty on July 21, 2023
More than half of the debuts on this week’s July 22-dated Billboard global charts come from Taylor Swift, as she lands 22 new entries from Speak Now (Taylor’s Version). But despite her record-tying haul, she doesn’t score the highest new entry on either list.
This week’s Hot Shot Debut comes courtesy of NewJeans, starting at No. 2 on the Billboard Global 200 and Billboard Global Excl. U.S. rankings with “Super Shy.” For good measure, the South Korean group adds a second arrival, the eponymous “New Jeans,” at Nos. 32 and 19, respectively.
“Super Shy” starts with 63 million streams and 6,000 downloads sold worldwide in the week ending July 13, according to Luminate. Not only is it NewJeans’ highest-charting single yet, its first frame yields the biggest one-week streaming total of the group’s career, surpassing the 46.5 million clicks for “Ditto” in the week ending Jan. 5.
NewJeans’ new peak is another in a year of building success. The five-person group – Danielle, Haerin, Hanni, Hyein, and Minji – earned its first global chart hit when “Attention” debuted on the Aug. 13, 2022-dated Global Excl. U.S. listing at No. 174. “Hype Boy” debuted one week later, and “Cookie” the week after that, signaling the arrival of K-Pop’s new contenders.
At the turn of the year, “Ditto” and “OMG” hit the top 10 of both lists, with the former reaching as high as No. 4 on Global Excl. U.S.
Just before the one-year anniversary of NewJeans’ global chart debut, “Super Shy” extends the group’s peak, blocked from the top spot by Olivia Rodrigo’s “Vampire” on the Global 200 and by Myke Towers’ “LaLa” on the Global Excl. U.S. tally.
NewJeans’ international strength continues to spread. The group’s roster of hits has performed well on Billboard’s Hits of the World charts, crowning lists across Asia, including multiple No. 1s in Singapore, Taiwan and its native South Korea. “Super Shy” debuts atop those rankings and marks the group’s first chart-topper in Hong Kong and Malaysia.
Further, “Super Shy” is breaking ground in English-language markets as the first NewJeans track on Australia Songs, debuting at No. 22. In the U.S., it instantly becomes the group’s highest-charting entry on the Billboard Hot 100, arriving at No. 66.