Rauw Alejandro Nabs Sixth Straight Top 10 on Top Latin Albums As ‘Playa Saturno’ Arrives
Written by djfrosty on July 18, 2023
Rauw Alejandro’s Playa Saturno album blasts in at No. 4 on Billboard’s Top Latin Albums chart (dated July 22), his sixth straight top 10 which encompasses all of his charting efforts.
Playa Saturno, the Puerto Rican’s fourth-studio album, is the follow-up to his retro-futuristic No. 2-peaking Saturno, released in Nov. 2022; Saturno holds solidly on the tally at No. 15 in its 35th week.
Playa dropped via Duars/Sony Music Latin on July 7, the first day of the chart’s tracking week. According to Luminate, it launches with a little over 21,000 equivalent album units earned in the U.S. during its first week of activity ending July 13.
As with Rauw’s preceding three studio efforts, streaming fuels nearly all the set’s opening sum. The 21,000 streaming-equivalent album units equals to 27.5 million official on-demand clicks for the songs on the album, while the remaining balance is a negligible sum comprising album sales and track-equivalent album units.
Playa’s 27.5 million official on-demand streams improves on Rauw’s streaming performance as Saturno registered 25.6 million official streams in its first week. Among his chart entrances, including the No. 6-peaking Track Cake, Vol. 2 EP, the two-week album champ Vice Versa, continues to lead with 29.1 million U.S. clicks during its debut week (July 2021).
As mentioned, Rauw collects his sixth straight top 10 album, dating back to his maiden visit, Concierto Virtual En Tiempos de Covid-19, which reached No. 10 in Sept. 2020.
Further, Rauw’s four studio albums simultaneously rank in the top 30 on Top Latin Albums (Playa at No. 4, Saturno at No. 15, Vice Versa at No. 19, and Afrodisiáco at No. 29), the second-most among Latin rhythm artists after Bad Bunny, who’s placed as many as six top 30 albums throughout different chart weeks.
Playa’s entrance extends to the airplay, digital sales, and streaming data-fused Hot Latin Songs chart, where three songs from the album debut: “Picardía,” with Junior H, at No. 42; “Cuando Baje El Sol” at No. 45; and “Al Callao’” at No. 48. Plus, the album was preceded by one track: “Baby Hello,” with Bizarrap, which rises to its No. 32 high on the current tally.
Beyond its top five launch on Top Latin Albums, Playa Saturno also makes its way to two other albums charts: a No. 3 bow on Latin Rhythm Albums, and No. 29 start on the all-genres Billboard 200.