TikTok Is Tomorrowland 2023’s Official Content Partner
Written by djfrosty on July 5, 2023
TikTok is helping bring Tomorrowland 2023 to the world.
On Wednesday (July 5), the dance mega-festival announced the video-sharing platform as its official content partner for the event, which is taking place over two weekends in Boom, Belgium: July 21-23 and July 28-30.
The partnership will include TikTok LIVE broadcasts of headline performances from the festival’s main stage, along with behind-the-scenes footage and video-on-demand content from artists and other creators. TikTok will stream Tomorrowland content 24 hours a day across both weekends.
Additionally, the partnership encompasses in-app playlists, a search hub and activations designed to make it easier for TikTok users to find content from the festival.
“We’re delighted to be partnering with Tomorrowland, one of the world’s biggest and most iconic festivals,” TikTok business development lead of global music content and partnerships Michael Kümmerle said in a statement. “With its legendary line-up and global audience, Tomorrowland is the perfect festival partner for our flourishing community of #ElectronicMusic lovers who congregate on TikTok. As our relationship with the genre deepens, we’re incredibly excited to help grow the festival further by giving our community 24 live streams and a 360-degree experience of Tomorrowland on TikTok.”
Tomorrowland 2023 is set to host more than 600 artists across 14 stages. Performers include Afrojack, Alesso, Armin van Buuren, Black Coffee, the Chainsmokers, Claptone, Dimitri Vegas & Like Mike, Dom Dolla, Don Diablo, Eric Prydz, Hardwell, John Newman, Martin Garrix, Netsky, Nicky Romero, Oliver Heldens, Paul Kalkbrenner, Purple Disco Machine, Robin Schulz, Sebastian Ingrosso, Shaquille O’Neal as DJ Diesel, Steve Angello, Steve Aoki, Tiësto, Timmy Trumpet, Topic and W&W.
The festival is once again set to host 400,000 fans each weekend.