Anitta Splits With Manager Brandon Silverstein

Anitta has parted ways with her longtime manager Brandon Silverstein, according to a source familiar with the situation. The split was first reported by Variety.

The change comes on the heels of Anitta’s April 4 departure from Warner Music Group after having long voiced irritation with the label on social media, including a tweet thread in which she said she regretted signing there and would have “auctioned off her organs” in order to be released from her contract. She subsequently signed with Universal Music Group’s Republic Records, where she will work closely with Jesús López, chairman/CEO of Universal Music Latin America and Iberian Peninsula, and Paulo Lima, president of Universal Music Group Brazil. Republic co-president Wendy Goldstein is serving as Anitta’s A&R at the label.

The founder/CEO of S10 Entertainment, Silverstein began working with Anitta in 2019 and was a force in establishing the Brazilian superstar’s career in the United States, including helping orchestrate her global breakthrough album Versions of Me and its TikTok-driven single “Envolver.” In 2022, she won in the category of Best Latin at the 2022 MTV Video Music Awards, followed by her Coachella debut last year and a best new artist nod at the 2023 Grammy Awards.

Silverstein, who also represents artists including Normani, has since moved S10 into publishing, recorded music and film/TV as well. After expanding S10’s publishing venture with Avex USA last year, the company — Brandon Silverstein Publishing — now represents songwriters-producers-composers HARV (Justin Bieber’s “Peaches”) and Grammy winner Jasper Harris (Jack Harlow’s “First Class”), among others. He won Billboard‘s inaugural Power Players’ Choice Award in February.

Outside of the U.S., Anitta co-manages her career in Brazil with her older brother, Renan, under their joint management company Rodamoinho. Both Anitta and Renan worked together since launching her career in 2010 to cement Anitta as a star in Brazil first, then started meeting with managers in the U.S. once Anitta was ready to go international. Her first U.S. management deal was in 2017 when she signed with Shots Studio heads John and Sam Shahidi.