Stray Kids Lead Swarm of New Releases Aiming for Top of Billboard 200
Written by djfrosty on June 7, 2023
The Contenders is a midweek column that looks at artists aiming for the top of the Billboard charts, and the strategies behind their efforts. This week (for the upcoming charts dated June 18), Stray Kids aim for their third No. 1 album in two years, while new albums from rising country hitmakers, star producers and veteran rockers also jockey for position.
Stray Kids, 5-Star (JYP/Republic): Stray Kids have proven themselves among pop’s most consistent performers of any nationality on the Billboard 200 in the past couple years, having topped the chart twice already in 2022 alone, with EPs Oddinary and Maxident. This week, they should have a pretty good shot at making it three in a row with their new 12-track LP, 5-Star.
Once again, physical sales should drive consumption of the new set, with a variety of available options for fans. That includes 18 total collectible CD packages (with exclusives for Barnes & Noble, Target, Walmart, the Weverse store and a signed edition in the group’s official webstore) that contain artist-branded merch, some of which is standard across all packages and some of which is randomized (photo cards, mini posters, sticker sets, photo books).
There are also four alternative digital versions of the album, sold only in the act’s webstore, each containing the same tracklists, but with alternative covers and bonus tracks (each with different voice memos from individual members of the group), selling for $6.99 each. After 12 consecutive weeks of Morgan Wallen largely streaming his way to No. 1, we might have our second straight week of sales determining the chart’s top spot, following Taylor Swift’s reissue-prompted Midnights rebound last week.
Jelly Roll, Whitsitt Chapel (Bailey & Buddee/BBR Music Group): Billboard’s May cover star has yet to get higher than No. 97 on the Billboard 200 – but that should change with the release of Whitsitt Chapel, Jelly Roll‘s first album since pivoting fully to country. The set follows the 2022 breakout success of Ballads of the Broken singles “Dead Man Walking” and “Son of a Sinner” — as well as a star making night at the 2023 CMT Awards, where he took home three trophies — and features a hit of its own with “Need a Favor,” which climbs 40-31 on the Billboard Hot 100 this week.
Though Jelly Roll streams fairly well, sales should also make up the majority of Whitsitt Chapel’s first-week numbers. To that end, he’s released the album in three vinyl LPs (including a color variant exclusive for Walmart), a standard CD, a signed CD that was sold through his webstore, a digital download (which is discounted to an on-brand $4.20 in his webstore), nine deluxe CD boxed sets that include branded merch and a copy of the CD, and even a “hymnal” Zine/CD package.
Metro Boomin, Spider-Man: Across the Spider-Verse (Soundtrack From and Inspired by the Motion Picture) (Boominati/Republic): With rave reviews and strong early box office returns, the new Across the Spider-Verse is well on its way to becoming one of the year’s biggest movies – and its soundtrack might not be too far behind. Curated by super-producer Metro Boomin, who most recently topped the Billboard 200 last December with his Heroes &Villains set, the similarly star-studded soundtrack features appearances from such big names as Future, Lil Uzi Vert, 21 Savage, A$AP Rocky, Coi Leray, Nas and Swae Lee.
The set does not yet have a physical release – it is available for digital download — but it should stream enough to still be a major factor on the chart, with three tracks still in the top 20 of Spotify’s Daily Top Songs USA chart as of Wednesday. It should also get a nice boost from the mid-week drop of a deluxe edition of the album, boasting an extra six tracks and additional appearances from Dominic Fike, Becky G, Shenseea and more hitmakers.
IN THE MIX
Foo Fighters, But Here We Are (Roswell/RCA): The first Foo Fighters album since the shocking death of drummer Taylor Hawkins in early 2022, But Here We Are is led by the Rock & Alternative Airplay-topping single “Rescued,” and has received some of the strongest reviews of the band’s career. The album is not expected to stream in huge numbers, though, and is available in fewer variants than some of its competition: just in black vinyl, white vinyl, CD and cassette versions and as a digital download.
Enhypen, Dark Blood (Belift Lab/Genie/Stone): Stray Kids aren’t the only Korean boy band expected to make a big impact on the Billboard 200 this week – there’s also septet Enhypen, who previously hit No. 6 on the chart with 2022 EP Manifesto: Day 1. Their new six-track set Dark Blood was released digitally on May 22, but this chart week brings its physical release – which, like 5-Star, includes 17 collectible CD packages (with a number of store exclusives) that contain artist-branded merch, some of which is standard across all packages and some randomized.
Moneybagg Yo, Hard to Love (Roc Nation/Bread Gang/N-Less/Collective Music Group, Interscope): Moneybagg Yo was set to release new mixtape Hard to Love the previous Friday, but decided not to go up against his “little baby Taylor” and her Midnights reissues. He’s still going to have his work cut out for him rising above the glut of new releases this week, particularly without any kind of physical release – but the Memphis rapper has enjoyed regular success on the Billboard 200 in recent years, with his last three albums all hitting the chart‘s top five, and 2021’s A Gangsta’s Pain reaching the top spot.