Morgan Wallen Could Be Building the Biggest Country Tour of All Time
Written by djfrosty on May 30, 2023
Morgan Wallen released One Thing at a Time on March 3, kicking off a run of 11 (and counting) consecutive weeks atop the Billboard 200. One of the set’s focus tracks, “Last Night,” became his biggest hit yet, topping the Billboard Hot 100 for seven (and counting) frames. And now, his spin-off run of concerts – the One Night at a Time World Tour – crowns Billboard’s Top Tours chart.
According to figures reported to Billboard Boxscore, Wallen played four shows in April, earning $27.9 million from 145,000 tickets sold. He fends off Elton John ($27 million) and former tourmate Luke Combs ($25.8 million) in a narrow race, securing his first monthly victory.
Earlier this month, Wallen was forced to postpone the One Night at a Time World Tour for six weeks due to a vocal injury, resuming on June 22 at Chicago’s famed Wrigley Field. Including three shows from May 4-6 and a handful of dates in Oceania in March, the tour has earned $44.3 million and sold 258,000 tickets to-date.
Wallen will mix arenas, amphitheaters and stadiums across the remaining 45 scheduled dates. Running through June 2024, Wallen is on to soar past the $200 million mark (and then some), easily topping his own The Dangerous Tour ($113.5 million; 841,000 tickets) and further, Kenny Chesney’s Here and Now Tour ($135 million) and Taylor Swift’s The Red Tour ($150.2 million) to become the top-grossing country tour ever. Country tours are generally defined as by artists recording primarily country music at the time of a respective tour.
Wallen’s April triumph marks the first time in nine months that an artist scores a first month at No. 1. The last act to claim its first chart-topper was Coldplay in July 2022, who poetically closed the loop by repeating at No. 1 just last month.
In between, Bad Bunny (Aug. and Sept. 2022), John Mayer (Oct. and Nov. 2022, Jan. 2023), Trans-Siberian Orchestra (Dec. 2022), and Ed Sheeran (Feb. 2023) notched repeat wins. In 34 months since the monthly charts premiered, Wallen is just the 15th artist to lead the Top Tours ranking.
Among those 15 leaders, Wallen is the first country act to hit No. 1. Previously, the genre had peaked at No. 3 with George Strait (March 2019 and Jan. 2020) and Reba McEntire (Jan. 2022). In fact, stretching beyond the origins of Billboard’s monthly charts, the last time country spawned the top-grossing act of the month was Chesney in May 2015, almost eight years ago.
Including Wallen and Combs, country artists have five top three placements, or 4.9% of all top three ranks since the charts launched in Feb. 2019. When looking at the full 30-position survey, the genre makes up 11.8% of the chart, following only rock and pop.
While country has consistently been a core factor in the concert industry’s well-being, it’s taken more than three years (including COVID’s blackout period) for one of its own to lead, with more of its headliners in the teens and 20s of the monthly chart.
Much of that has to do with the structure of country tours, as most acts play weekend shows but take off during the week, compared to every-night or every-other-night routings for many pop, rock, Latin and hip-hop artists. Playing two or three shows a week, country artists can only sell so many tickets, limiting their total figures especially when compressing the chart’s tracking period to a strict timeframe.
For their parts, Wallen played in Milwaukee on a Friday and Saturday, and then Louisville and Oxford, Miss. on the following Thursday and Saturday. (Combs played one stadium show each week, except for a double-header in Nashville). But despite a limited show count, both artists scaled up to stadiums, able to compete with lengthier arena runs via massive nightly audiences.
Elton John, sandwiched between Wallen and Combs at No. 2 on Top Tours, played double the shows as either country competitor. Nine of those took place over the course of 16 days at London’s O2 Arena, averaging one show every other night.
John’s run at the O2 is No. 1 on April’s Top Boxscores, having earned $25.3 million and sold 148,000 tickets. It’s the month’s only engagement to break the $20 million mark or 100,000 tickets. Wallen (Nos. 2 and 5) and Combs (Nos. 4, 7-8) help flesh out the top 10, with Usher at No. 3 for an eight-night run at MGM’s Dolby Live in Las Vegas.
Not only does the O2 Arena push Elton to No. 1 on Top Boxscores and No. 2 on Top Tours, it is itself the top-grossing venue of the month. The last time it reigned was June 2022 with $41.7 million and 372,000 tickets sold, just north of April’s $41.1 million and 344,000.