‘Grammy Salute to the Beach Boys’ Picks Up Good Ratings Vibrations
Written by djfrosty on April 11, 2023
America still loves The Beach Boys. A Grammy Salute to the Beach Boys, which aired on CBS on Sunday April 9, was No. 1 in its time period with 5.18 million viewers and was the night’s No. 2 primetime broadcast in viewers. (The night’s champ was its lead-in, the venerable 60 Minutes, with 6.43 million viewers.)
The two-hour program had the largest audience for a Grammy Salute special since A Grammy Salute to Prince, which aired on April 21, 2020.
Here’s a sign of how just long The Beach Boys have been a cultural institution. The band first hit the Billboard Hot 100 in February 1962, more than six years before 60 Minutes, one of the longest running shows in TV history, went on the air.
A Grammy Salute to the Beach Boys was produced by Tenth Planet Productions. Joel Gallen, Rick Krim and Irving Azoff served as executive producers and Rick Austin as co-executive producer. Gallen also directed the special.
The special featured performances by Andy Grammar, Beck, Jim James, Brandi Carlile, John Legend, Charlie Puth, Fall Out Boy, Foster the People, Hanson, Norah Jones, Lady A, John Legend, Little Big Town, Luke Spiller, Taylor Momsen, Michael McDonald, Take 6, Mumford & Sons, My Morning Jacket, Pentatonix, LeAnn Rimes, St. Vincent, and Weezer.
It also featured appearances by fellow music icons Elton John and Bruce Springsteen; actors Tom Hanks, Drew Carey and John Stamos; Recording Academy CEO Harvey Mason Jr. and former chair of the academy’s board of trustees Jimmy Jam.
The Beach Boys entered into a partnership with Azoff’s Iconic Artists Group (Iconic) in 2021 to preserve and grow their legacy in a digital era. Iconic also represents such artists as Nat King Cole, Dean Martin, Linda Ronstadt, David Crosby and Stephen Stills.
“This celebration highlights, once again, the power of the Beach Boys music to influence today’s biggest artists and reach new generations of fans,” said Jimmy Edwards, president of Iconic.