K-Pop Promoter Behind BTS, BLACKPINK Tours Partners With AEG Presents
Written by djfrosty on December 8, 2022
AEG Presents, a global leader in concert promotion and artist development, on Thursday (Dec. 8) announced an official strategic partnership with K-pop touring and marketing company Powerhouse.
The two live music companies, which have worked together on many successful K-pop artists over the past 13 years, will collaborate on all aspects of the live K-pop business including touring, production, marketing and media across every level.
“In the course of last two decades, K-pop has grown to be one of the most popular genres in the global music industry.,” says C.S. Hah, Powerhouse chief executive and president. “The K-pop market has proven its depth and width to be more matured than ever, and I hope our launch of this formal partnership with AEG Presents can help K-pop grow to reach new horizons across the regions.”
AEG Presents and Powerhouse started their successful relationship in 2010, producing the SM Town concert at Staples Center, regarded as the first blast of K-pop in the U.S. and selling out 12,500 tickets in a matter of minutes. Since then, the two companies have collaborated on historic K-pop tours including two for BTS — the 2017 Wings arena tour in North America and the group’s Love Yourself arena world tour the following year — as well as MONSTA X’s massive 2018 The Connect world tour.
“C.S. Hah and Powerhouse have a track record that speaks for itself,” commented Gary Gersh, AEG Presents president of global touring and talent. “Powerhouse has tapped into what’s becoming an ever-expanding international market for K-Pop, and we are thrilled to build upon an already strong foundation between the two companies.”
Added Adam Wilkes, president and CEO, AEG Asia Pacific: “Powerhouse and AEG Presents have a great history together, and our collaboration has only become more extensive as the barriers continue to evaporate between global music markets. This feels like a logical progression in our ongoing partnership.”
Over the last five months, Powerhouse and AEG Presents have produced and promoted four massive tours for some of the most popular K-pop groups: BLACKPINK, Tomorrow X Together, ENHYPEN and ATEEZ. This year, BLACKPINK sold out 14 North American arenas, plus an additional 10 in the U.K. and Europe. Tomorrow X Together performed eight sold-out shows in two months. ENHYPEN sold out seven arenas in October 2022, and ATEEZ sold out 11 arenas on their North American tour which ended earlier this month. All four of those artists expect to tour the rest of the world in 2023.